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Cloud for Customer — sales, service and marketing in one place

SAP

A cloud CRM built into the SAP ecosystem

SAP Cloud for Customer (C4C) is a cloud-based solution for managing customer sales, service and marketing activity efficiently — SAP's core tool for customer relationship management.

We help configure C4C around your actual sales process, connect it to your existing SAP backend where relevant, and train your team to use it day to day.

Enquire About SAP C4C Cloud
SAP C4C Cloud — overview
PlatformSAP Cloud for Customer
Use CaseSales, Service, Marketing
DeploymentCloud (SaaS)
Our RoleConfiguration & Training
SAP Cloud for Customer overview diagram
Easy, Connected, Complete

Sales, service and social, on one open platform

C4C brings SAP Cloud for Sales, Social OnDemand and Cloud for Service together on an open platform, accessible from laptop, tablet or phone, with an optional integration path back into SAP Business Suite ERP and CRM.

Key Capabilities

What this covers

Sales Pipeline Management

Track opportunities, quotes and accounts in a single view.

Service Case Management

Manage customer service tickets with SLA tracking.

Marketing Integration

Coordinate campaigns alongside sales and service data.

Mobile Access

Field sales and service teams can work from mobile devices.

SAP Backend Connectivity

Integrates with SAP ERP/S4HANA where a backend already exists.

Built-In Reporting

Pipeline and service dashboards without a separate BI tool.

SAP Sales Cloud

Sales enablement built into C4C

SAP Sales Cloud is a sales enablement solution that lets businesses streamline processes related to forecasting, billing, lead management, contracts, invoicing and commissions — with all customer information accessible regardless of where it's stored.

C4C runs on secure, fast web, mobile and cross-platform communication (iOS, Android, Windows), in both online and offline mode.

SAP C/4HANA

Front-office meets back-end ERP

SAP C/4HANA combines front-office CRM and marketing applications with back-end transactional ERP systems including SAP S/4HANA — an integrated offering designed to modernize the sales-only focus of legacy CRM solutions.

Why It Matters

Benefits for your business

  • One system for sales, service and marketing instead of three disconnected tools
  • Better visibility into pipeline health and service response times
  • Native fit for businesses already running SAP on the back end
  • Cloud deployment with no on-premise server to maintain

Who This Is For

Sales and customer service teams — especially at organizations already using SAP ERP — who need a CRM that fits naturally into that ecosystem.


Related Services

How an engagement typically runs

A consistent process for scoping, delivering and supporting the work — adjusted to the size and complexity of your environment.

01 Discovery call to understand your current setup and what you're trying to solve.
02 Scoped proposal covering approach, timeline and the team involved.
03 Implementation with regular check-ins, so there are no surprises at go-live.
04 Ongoing support and configuration help after delivery.