SAP Cloud for customer (C4C) is a cloud solution to manage customer sales, customer service and marketing activities efficiently and is one of the key SAP solution to manage customer relationship.

SAP Sales Cloud is a sales enablement solution that allows businesses to streamline processes related to forecasting, billing, lead management, contracts, invoicing, commissions and more.

In SAP C4C you can access all customer information regardless where they are stored or available. SAP C4C is based on cloud and use secure and fast communication using web, mobile and supporting mobile platforms iOS, Android and Windows devices, in both online and offline mode.

SAP C/4HANA is intended to revolutionize the CRM market by combining front-office CRM and marketing applications with back-end transactional ERP systems and business applications, including SAP S/4HANA.

SAP C/4HANA is an integrated offering designed to modernize the sales-only focus of legacy CRM solutions.